Shopping links & shopping anchors Labs are now live as “Ad intents” (Email)

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Shopping links & shopping anchors Labs are now live as “Ad intents” (Email)

Post by funnyinterestingcool » Tue Apr 16, 2024 10:18 am

We're excited to announce that the shopping links & shopping anchors Labs are now a permanent part of Auto ads under the new name “Ad intents”.

As you participated in the Labs, we've automatically turned on Ad intents for you. No action is required, and you always have the option to opt out from the Auto ads settings.

What does this mean for you?

We're making this change so features in Ad intents can continue to help drive revenue without disrupting your existing display monetization or user experience.

Ad intents automatically finds and converts existing text on your page into links or places anchors that appear at the bottom of your page based on your content and what your users may be interested in. This helps show highly-relevant ads that don't rely on third-party cookies.

AdSense will automatically generate Ad intents for you. Here’s an example of Ad intents in action:

Google Adsense Ad Intents
Google Adsense Ad Intents (1.48 MiB) Viewed 38947 times
On Social: Facebook, YouTubeInstagram, Twitter For best sellers: here.