Hello,
Amazon is emailing you because our records indicate that you may have purchased one or more Olaplex products that included “Made in USA” (or similar language) on the Product or packaging of the Product through the
Amazon.com store at any time from February 7, 2019 to September 6, 2024 (the “Class Period”). If so, you may be a member of a recently certified class action in California and have certain rights.
Amazon is not a party to or otherwise involved in the class action lawsuit and is providing this notice pursuant to Court order.
In Atamian v. Olaplex, Inc. et al., (Case No. 37-2024-00018492-CU-BT-CTL), Judge McLaughlin of the Superior Court of California, County of San Diego, certified a class action lawsuit involving Olaplex’s hair care products sold nationwide.
The plaintiff in the lawsuit alleges that Olaplex, Inc. and Olaplex Holdings, Inc. (together, “Olaplex”) violated California’s Consumer Legal Remedies Act, Made in USA Statute, Unfair Competition law, and False Advertising Law, by misrepresenting on packaging and advertising that their Products were “Made in USA” (or similar language). Olaplex denies these allegations and has maintained, and continues to maintain, that it is and has been compliant with law and that its contract manufacturers are in the United States. In addition, the Court has not found that Olaplex did anything wrong. However, the parties have decided to settle the case to avoid the time, risk, and expense of litigation.
Amazon is sending this email on behalf of the parties to the lawsuit, and as required by the Court. But because we are not involved in the lawsuit, we cannot assist you directly. To determine whether you are a member of the class, view the full notice approved by the Court, or opt out of the certified class action, please go to
www.AtamianMadeInUSASettlement.com or call the Claims Administrator at (833) 285-3371. The full notice also provides details on how to opt out of the certified class.
A claim form must be submitted to the Claims Administrator online or postmarked by May 12, 2025. A request to opt out of the settlement, or object to the proposed settlement, must be sent to the Claims Administrator by mail postmarked by May 12, 2025.
If the proposed settlement is finally approved, Olaplex will pay Settlement Class Members who submit a valid claim form a $5.00 voucher toward the purchase of an item available for sale on Olaplex’s website. The $5.00 voucher is not valid for purchases on
Amazon. Also, Olaplex will pay up to $1,350,000 total for attorneys’ fees, litigation costs, any service award to the Class Representative, and class notice and settlement administration expenses.
If you have any questions about the class action, please contact Class Counsel whose contact information is available in the full notice at
www.AtamianMadeInUSASettlement.com. Please do not respond to this email directly.
Best regards,
Amazon.com
