What is Playback-based CPM? (YouTube)
Posted: Sun Jan 03, 2021 12:30 am
Playback-based CPM means effective playback-based cost per mille and tells you how much advertisers paid per thousand monetized playbacks.
To calculate your playback-based CPM, the total revenue from ads is divided by estimated monetized playbacks. An estimated monetized playback happens when a viewer sees at least one ad impression when watching one of your videos.
To calculate your playback-based CPM, the total revenue from ads is divided by estimated monetized playbacks. An estimated monetized playback happens when a viewer sees at least one ad impression when watching one of your videos.