New site-level approval process for AdSense for Search (AFS) sites (Email)

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Dear Partner,

We are excited to inform you that we’re introducing a streamlined approach to help you earn revenue from new sites with AdSense for Search (AFS) and Programmable Search Engine (ProSE).

Starting March 4, 2024, before you can show ads via AdSense for Search (AFS) on a new site, you now have to add the site to the Sites tab in your AdSense account. Each new site will go through a verification process which checks that you own the site or have the ability to modify its content.

The process also reviews your site for compliance with the AdSense Program policies and Google Publisher policies. After the checks are completed, your site will be marked as "Ready" and you can start showing AFS ads.

As we do our best to ensure our systems always work as intended, we are launching this change in several stages.

• Any existing sites you’re currently monetizing with AFS should automatically appear in your Sites tab in your AdSense account. You have until August 30, 2024, to submit your sites for approval. Ads will continue to serve during this interim period.
• If you haven’t submitted your sites for review before August 30, 2024, Google will cease to serve AFS ads until your site is successfully approved.

We thank you for your patience while we continue our commitment to creating a clean, fair advertising network.

Learn more about the new site-level approval changes and how to add a new site to your AdSense sites list.

Sincerely,
The Google AdSense Team