What is RPM? (YouTube)

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What is RPM? (YouTube)

Post by funnyinterestingcool » Sun Jan 03, 2021 12:31 am

RPM means revenue per mille and tells you how much you earned per thousand views. To calculate your RPM, your estimated revenue is divided by your total views in the same time period.

Your estimated revenue includes revenue from ads, YouTube Premium, memberships, Super Chat, and Super Stickers. This is the actual revenue you earned after YouTube's revenue share.

Total views is defined as all views, including views that weren't monetized.

Because RPM is calculated with your share of the revenue and includes views that weren't monetized, it's typically lower than the playback-based CPM.
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